Press release issued today by Sainsbury’s supermarkets -
Sainsbury’s has today announced a major new initiative to help identify and support the nation’s hidden carers.
Hidden carers are people that despite having a caring responsibility do not recognise themselves as carers. Encouraged by the results of a successful trial earlier this year where Sainsbury’s stores in the South West worked with the Torbay Care Trust to identify hidden carers, Sainsbury’s has agreed to partner with the Department of Health to roll out a similar scheme nationwide.
Sainsbury’s identified hidden carers by first looking at research which showed that a typical supermarket has hundreds of customers each week who purchase groceries separately for others while doing their own shopping, a practice common amongst carers. Sainsbury’s colleagues were then coached by the Trust to identify these customers and to ask them whether they had caring responsibilities. If a customer indicated that they did have caring responsibilities they were pointed towards trained members of Torbay Care Trust team who were based in the store.
Pharmacists working in these stores also received coaching to help identify customers that provide care for ill or disabled loved ones. If a customer collected a prescription on behalf of another person the pharmacist would simply direct them to the Torbay Carers staff again based in-store. Carers often collect prescriptions for those they have responsibility for with up to 85 per cent of prescriptions nationwide not collected by the patient.
These two simple initiatives led to over 140 people signing up to the Torbay Carers Register in a couple of months, around double the number of new joiners the Register would normally expect. Signing up to the Register meant that the carers could gain access to the help, support and expert advice they need from local carers’ organisations. By expanding the initiative it is hoped that Sainsbury’s and the Department of Health will be able to identify many more hidden carers.
As well as this new initiative a number of Sainsbury’s stores across theUKwill also be actively supporting local caring organisations during Carers Week (13 – 19 June). Colleagues in the stores, led by Sainsbury’s Diversity Champions, will be raising money for local carers’ organisations and stores will also host representatives from carers’ organisations in an effort to increase awareness of the valuable work they do in the local community.
Jacki Connor, Sainsbury’s Colleague Engagement Director, said: ”All our stores play an active role in the communities they serve so we are delighted to announce this new initiative. Research shows that around 6.4 million people in theUK care for sick or disabled loved ones but many are not receiving the help and support they need. When we launched the trial inTorbay we learnt that not only were many of our customers carers but a number of our colleagues working in store too. Simple initiatives like this can make a big difference and we hope it will play a part in identifying thousands of hidden carers across the country.
“I hope that this new partnership will help increase awareness of an issue that affects millions of people across the country.”
Paul Burstow, Minister of State for Care Services said: “I am delighted to support Sainsbury’s on this valuable work. We know that many people with caring responsibilities do not identify with being a carer – they see themselves first and foremost as a mother, father, son or daughter. This means they can miss out on accessing vital information, advice and support.
“Sainsbury’s work with Torbay Care Trust is a fantastic example of how business can link up with the public and voluntary sector to support carers within the local community.”
Imelda Redmond CBE, Chief Executive, Carers UK, said: “CarersUK welcomes this announcement – all such initiatives which help carers to identify themselves and come forward for support are to be applauded. We also welcome the recognition of our recent research which highlights the massive contribution that unpaid carers make and the importance of ensuring they get the help they so urgently need and deserve. We look forward to continuing to work in partnership with Sainsbury’s on this and other initiatives to support carers in the workplace and beyond.”
James Drummond, Lead Officer for Carers Services for Torbay Care Trust, said: “We are delighted that our partnership with local Sainsbury’s stores has been so successful and that carers across the rest of country will soon be able to benefit from similar schemes.
“Torbayis not alone in having many hidden carers of all ages. The work which Sainsbury’s is doing to help these vitally important members of our communities recognise their role and access the available support can make a huge and life-changing impact to so many people.”
In December last year Sainsbury’s announced that it had become the first retailer to sign a partnership with leading charity Carers UK. As a result of this, Sainsbury’s has joined the Leadership Group of Employers for Carers, a membership forum of employers committed to working carers, chaired by BT and supported by the specialist knowledge of Carers UK. Sainsbury’s is now working with Employers for Carers and Carers UK to ensure all of its HR policies are carer friendly.
The care provided by theUK’s 6.4 million carers is worth £119 billion each year, an increase of a third on the 2007 figure of £87 billion. The research from Carers UK shows that each carer saves the state on average £18,473 each year.
Filed under: Carers Events, Carers News, Carers Week, Have your say, Health and Wellbeing, Information | Leave a Comment »